Education programmes of job
Nature of work
Public Relations Officer has different activities and responsible that should be done in companies and firms such as :- Planning, improving and implementing of PR strategies.
- Updating and developing information on firm's /organization's website.
- Supervising and organizing firm's events ( exhibitions and conferences).
- Dealing with media, analyzing media coverage that is related to firm's /organization's event.
- Preparing and supervising the production of publicity brochures about the firm/ organization' s products or services.
- Providing consultant services in his job
- Developing and updating firm's system with new techniques.
- Doing research markets with cooperation with different departments.
Environment of work
- Public relations officers works usually under firm's marketing department supervision, and he/she may have to attend firm's events or make media coverage for any related events.
- Public relations officers work from 8 to 3 daily, and sometimes he/she has to extend working hours for attending social and unsocial events.
- Public relation officers may work with a team that has many qualified workers in marketing field.
- Public relations must have a good knowledge in administrative sciences.
- Men usually who practice this career, but the number of women who is working as a PR officer is increasing.
Professional life
- Public Relations Officer can work alone or with a team in private/public sector, but his/her work may be more related to the private sector.
- Good experience in this job may give him/her a good opportunity to be developed in this job, and may be able to provide a consultant service in publicity service.
- Average salaries at the beginning of this career is around 18000SP in private sector.
- After having good experience in PR field, PR officer may continue his/her academic study in marketing which should increase his/her knowledge.
- Practicing this work may require travel away from home for several days and especially to attend some events.
Getting the job
- Getting this position is open to all graduates from economics Faculty (BA dept, Marketing dept)
- Students must study the following subjects: Business Administration, Operations Management, Human Resources Management, Total Quality Management, Logistic Management, Operation Research, Financial Institutions Management, Service Institutions Management, and Managerial Information Systems, Public Relations Management.
- Postgraduate studies may be preferred to employers and especially studying Master or PHD in marketing field or having MBA degree.
Skills
Public Relations Officer should have general skills such as:- Good knowledge in PR strategies and understanding the importance of the publicity and media studies.
- Good knowledge in computer science.
- Good ability in understanding main requirements of other departments and try to solve recent related problems
- Good knowledge in health and safety guidelines that are followed in the firm.
- Good ability to do feasibility studies that are related to firm's social and unsocial events.
Public relations officer should have personal skills as well for example:
- Flexibility and good ability in craps new ideas.
- Good communication skills.
- Good time management and organizing.
- Ability to work with team that has different qualifications.
- Ability to work under pressure.
- Good knowledge with work roles.
Sources and references
- Arabic job description 2008: alolabor.org
- www.prospects.ac.uk